|
Review:
|
Salant and Dillman provide practical advice on: what type of survey to conduct (mail, telephone, or face-to-face), how much a survey will cost, what types of errors are common, how to choose the right questions, how to choose respondents, how to write good questions, and how to implement and report survey results. This book is filled with examples of good and bad questions, sample interview forms, and the do's and don'ts of survey design.
|
