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Review:
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Roger Parker describes a process for designing a business Web site that attracts and keeps clients coming back. He starts out by talking about marketing on the web and different ways to use the Web. Then he outlines a process for designing and evaluating a Web site. There are practical tips on topics like choosing a Web site address, chunking content, getting visitors involved with the site, choosing colors, and promoting Web sites. Most chapters have detailed worksheets that can be used as an aid for planning, designing, and reviewing Web sites.
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